Brighter Together – Commercial Project

I almost forgot to upload this piece of work that I contributed to for the Animation Workshop a couple of months ago.  It has to be said, one of the shorter projects I have done, but one of the most fun.

I asked to compete against 4 others to come up with an audio solution to the animated advertisement.  Thankfully, I was the one that made the cut and my solution is the one that was chosen. A testament to all the other candidates as their work were also really good.

‘Brighter Together’ is a campaign to advertise the Danish music and cultural Roskilde festival that is a charity that supports humanitarian aid to children and young adults around the world.

Being the composer and sound designer for this project, I had to work to a set criteria that wasn’t musical alone, but had to represent diegetic and nondiegetic sounds (diegetic – sounds that are represented by the characters. Nondiegetic – sounds that wouldn’t be heard in the scene (music)) . The target audience are young adults, 18-30, and the outcome needed to appeal to those who engage with a specific type of music that is similar to Deadmau5.

The outcome is what you watch above. I hope you enjoy it.

About Sam Begdouri

Currently studying Creative Sound and Media (MMus). Avocations of mine include such things as many forms of media production, including music, and photography. I have also developed a taste for studying culture and languages and hope to see more of the world some day.

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